WeCare - a new brand

by Sanne van Kuijk-Evertse - July 2021

Enjoying life, while maintaining a healthy body and a weight that suits you? Who wouldn't want that?
Together with Nutrition & Santé we introduce WeCare; newcomer in weight management with a wide range of meals, meal components and snacks. Especially for those moments when the thoughtless routine threatens to take over and the unhealthy choice wins. From week 29, WeCare with the lower carb range can be found in Dutch supermarkets and drugstores.

A healthy lifestyle makes you feel better about yourself.

It's about getting enough exercise and eating a healthy and varied diet. Where the focus was first on losing pounds quickly, we are seeing a shift towards promoting a 'healthy lifestyle'. Because a healthy lifestyle is not a diet, but a way of life. Something the new WeCare brand is responding to. The WeCare product range can be divided into three categories: shakes, meal components and snacks. From iced coffee, to bars, mueslis and even pasta and wraps. Millford developed the brand positioning, visual identity, packaging design and marketing communication campaign.