As a pioneer in the Dutch juice market, Appelsientje felt the full force of the fruit juice debate. Its sales dropped and its image suffered.
Although Appelsientje’s long-life fruit juice products contain only natural ingredients, consumers perceived the drinks being bad for health. The fruit sugar content of the products required some adjusting. It was time to refresh the brand both inside and out.
Appelsientje made its products healthier and we created a more natural, optimistic look and feel that fits the brand: sunny and healthy.
“The figures show an upward trend in terms of both value and volume. Consumers know where to find Appelsientje again. The brand has regained relevance because its packaging reflects what it stands for. Various innovations also contributed to this.”
Iris van Zwol,
Marketing Manager Appelsientje
PACKAGING CONCEPT & DESIGN