Although the color of your interior design is something uniquely personal, current paint concepts are limited in what they offer. Options all seem to be created from the same template and involve pre-made choices for interiors that end up looking like showrooms.
To strengthen and expand its position as a color expert, Histor asked us to help create a new, distinctive color concept. A central idea emerged: every consumer should be able to compile a personal color palette.
Color inspiration comes from the world around us. This became the guiding principle for the new color concept.
The name? MY color. By using a special app, consumers can compile their own palette and paint walls in their personal colors.
We were involved in various aspects of this large-scale market introduction, including the development of the brand architecture, the MY color logo, packaging, a magazine and point of sale materials.