Look-O-Look was struggling.
The sugar confectionery industry and its consumers have changed dramatically. Competition is fiercer than ever and the industry is under pressure from health concerns.

Unlike many of its competitors, Look-O-Look lacked a distinctive position in the market. 

Energy and fun are in
Look-O-Look’s DNA. The brand takes consumers back to their childhood. It allows them to escape reality for a while and live in a world of wonders. We created a metaphor for the brand: an amusement park. This is reflected across the full range of touchpoints.