DISCOVER

Look-O-Look was struggling.
The sugar confectionery industry and its consumers have changed dramatically. Competition is fiercer than ever and the industry is under pressure from health concerns.

THINK

Unlike many of its competitors, Look-O-Look lacked a distinctive position in the market. 

IMAGINE

Energy and fun are in
Look-O-Look’s DNA. The brand takes consumers back to their childhood. It allows them to escape reality for a while and live in a world of wonders. We created a metaphor for the brand: an amusement park. This is reflected across the full range of touchpoints.

Expertise

BRAND POSITIONING
ASSORTMENT STRATEGY
 LOGO DESIGN
 VISUAL IDENTITY
 PACKAGING DESIGN
 NEW PRODUCT DEVELOPMENT
 BRAND GUIDELINES
IN-STORE COMMUNICATION