DISCOVER

In June 2016, Nederlandse Staatsloterij and Lotto united to form a single brand:
Nederlandse Loterij. 
The new organisation brought together six Dutch lottery brands: Staatsloterij, Lotto, Euro Jackpot, Miljoenenspel, Lucky Day, Krasloten and Toto.

THINK

The organisation required brand positioning, a logo and a visual identity that would fit the change and feel familiar at the same time.

IMAGINE

We developed the brand story and visual style that informed the communication platform of Nederlandse Loterij. We also advised on office accommodation and internal communication and on how to translate a new brand identity into a corporate culture that demonstrates consistency. 

Expertise

BRAND POSITIONING
LOGO CONCEPT & DESIGN
VISUAL IDENTITY
BRAND GUIDELINES
ARTWORK
IMPLEMENTATION