Travel retail is rapidly changing. The ‘See Buy Fly’ brand and the associated shopping experience have become outdated. After an extended research phase, a decision has been made to say farewell to ‘See Buy Fly’ and the price positioning of shopping at Schiphol.
Based on the brand positioning, we have developed a new visual identity for ‘Shopping at Schiphol’. Something that translates to all consumer facing domains and which you will soon see emphasised throughout the airport.