Discover

Travel retail is rapidly changing. The ‘See Buy Fly’ brand and the associated shopping experience have become outdated. After an extended research phase, a decision has been made to say farewell to ‘See Buy Fly’ and the price positioning of shopping at Schiphol.

Think

The result? A new brand positioning: ‘Your Dutch Shopping Experience’. Resting on four universal traveller needs, this positioning will ensure that shopping at Schiphol becomes a great experience for everyone. The golden thread: the Netherlands.
 

IMAGINE

Based on the brand positioning, we have developed a new visual identity for ‘Shopping at Schiphol’. Something that translates to all consumer facing domains and which you will soon see emphasised throughout the airport.

Expertise

EXPERTISES
BRAND POSITIONING
VISUAL IDENTITY
ART DIRECTION
INSTORE-COMMUNICATION
ONLINE
RETAIL DESIGN
BRAND GUIDELINES