We believe each brand is a combination of a unique identity, specific culture, sharp strategy, organisational culture and authentic way of communicating.
Millford is perfectly aware of this, focussing specifically on identity, communication and strategy.
A unique identity
To be a brand … it is easier said than done. Now, it’s exactly those brands, that know only too well how they should represent themselves as a brand, and do so proudly, that are the most successful ones. Of course it all starts with who you are. Determine your vision, your ambition, your core values and with it your positioning. And because the brand identity is the breeding ground of Millford’s work, we go back to the basics… always. Simply put: the identity of the brand determines everything that we make.
Authentic way of communicating
Our roots and expertise are all about the design. Being real brand thinkers, however, we have stopped differentiating between communication and design. This traditional explanation of both disciplines is rather outdated as far as we are concerned. In fact, by aligning these parts, setting off from a strong brand identity, we make sure each and every brand communicates in its very own, strong way.
Well thought-out organisational strategy
The identity of a brand defines whatever the brand does. Having a unique identity, literally all choices that should make the brand become clear as a matter of course. Because a unique identity points the way. The impact of the brand identity interferes with the business strategy, assortment strategy as well as the new product development based on that. For those aspects, Millford has designed its own vision and method.