Maintaining strength and heritage

How does one go about preparing a brand that has such a long history for tomorrow, maintaining market relevance while at it? To Pickwick, this was a crucial challenge Millford was happy to share its thoughts on.

Pickwick’s wide range of products has a strong position on the market. But to continue to do so, Millford’s design team never stops helping the brand’s products uphold their firm position, while protecting the original strength and brand heritage. The result has been not only a stronger brand identity, but market growth as well.


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