Gift worthy tea

How can tea claim its spot at Etos’ stores? A question we asked ourselves for quite a long time. To what extent can you step away from your core business in order to introduce tea?

Etos had us explore the boundaries of a private label, in terms of strategy and positioning, but also when design and functionality are involved. Behold a gift-worthy tea that today has become indispensable to Etos’ selection.


Do you want to know what we can achieve with your brand? Please contact us. Tahir