A leading identity
Let’s say just your role as a leading institution is no longer obvious to the world out there? Time for a healthy dose of soul searching.
For instance, what kind of role did the Council of International Schools play? Was it an authority, a leader, a partner perhaps? And how would you ensure more interaction with the members, the international schools from all over the world? Well, by organising extensive and some confrontational workshops. So together we went rediscovered the very heart of the brand. Who are we? What are our dreams? What is our added value? We ended up having an identity that has determined the logo, the communication concept as well as the tone of voice.