A brand with a dream
Pickwick Ice Tea has a dream of its own: to become the delicious and healthy counterpart of the existing Ice Tea brands.
Together with Beyond Brands, which is the licensee of Pickwick Ice Tea, Millford has come up with the new standard for the Ice Tea category. Based on a unique identity and positioning, we have designed not only the new packaging but also an emotional brand story, addressing retailers and Dutch consumers alike.
Using a sophisticated communication strategy, Millford has created a unique photography and film style and also, we have created frameworks for all the other communications of this brand. Not only in terms of these communications, but also in the way we join hands with Beyond Brands, the Pickwick Ice Tea brand essence ‘Pure Pleasure’ is now leading.