Journey of beauty
Etos has been making beauty, health and personal care products available and affordable for almost a hundred years. In recent years Etos has focused more and more on the well-being of its customers. Because the motto is 'if you feel good, you also look better'.
That is why Etos thought it was time to introduce a new line of bath and shower products with special ingredients from all over the world. And we were allowed to develop the identity and appearance for that.
The bath and shower category is often dominated by A-brands, but Etos saw room for a product concept that is based on natural, special ingredients that come from beauty rituals all over the world.
The consumer is open to natural ingredients that other cultures have often trusted for generations because of their effect. The same consumer also more and more values personal care in which enjoyment/savoring/indulgement and time for yourself are most important/comes first.
This resulted in a distinctive range based on a special combination of ingredients from around the world with the name Journey of Beauty. Etos takes you, as it were, on an inspiring journey around the world.
When developing the design, it became clear that using cultural influences contributes to the wellness feeling and the quality experience. The tradition is reflected in products with decorative value, modern contrastful colours and sophisticated ethnic patterns.