Look-o-Look is growing – like crazy. Of course it is. This brand sharpens each of our five senses. A brand that excites people and invites us to come and enjoy a sweetened candy filled cosmos. It's also a universe in which every channel – from packaging to website to in-store materials – tells the exact same story.
“Children let their imaginations run wild. They have fantastic adventures in their minds that are amazing and exciting. But adults sometimes feel the need to escape from everyday reality too! We realised that in Look-O-Look’s brand positioning.”
- Sanne van Kuijk, Strategy Director Millford
“We have a sincere, open and pleasant partnership with valuable discussions that have enriched the results.”
- Luuk Olde Hengel, Group Brand Manager Candy Benelux Perfetti Van Melle